The fair brings together renowned manufacturers, trendy start-ups,buyers formajor chains, independent retailers and a large numbers of media representatives that make the Spielwarenmesse® a unique event.
The presentation of new products and the global vision that the industry provides are fundamental aspects and an indispensable source of information for annual market orientation.
The fair lasts 5 days, from the 30thof January to the 3rdof February, with 2902 exhibitorsfrom 68 countries and more than 70.000 visitors from 130 countries.
All of this makes these dates become a key moment for company’s commercial strategy and for IMC Toys.
At the stand, people have been accompanied on a pleasant journey through fun, play and entertainment through the different childhood stages.
The Tour started with company’s best-selling dolls: CRY BABIES.
The public was able to discover Cry Babies novelties for this year, and also extend the collection with an assortment of three pyjamas, a baby carrier and the pushchair.
In addition to the novelties for Magical Tears with new characters and endless surprises.
Advancing on the stand, we presented the adorable POMSIES animals and the GOLOSINIS gluttons.
For extra fun with family and friends we presented the novelties for PLAY FUN.
Following with CLUB PETZ, the most tender and sympathetic interactive teddies, we presented new members of the Club.
In addition to product of the new licenses already known like Toy Story 4 or Frozen 2 that will premiere their new films in 2019 and also Mickey & Minnie’s classic license novelties such as MICKEY'S HAPPY HOLIDAY JET or the delicious MINNIE CUPCAKES.
Without a doubt, thanks to the effort and great team work done throughout the year, we have been able to show a fabulous wide range of products.