Leading toy company, IMC Toys signs Retail Monster as its Licensing Agent and launches a licensing programme for Cry Babies Magic Tears in the UK.

IMC Toys scoops THREE awards at the prestigious MadeForMums Toy Awards 2021, winning Gold for Bloopies Fairies for Best Collectible Toy, Bronze for Cry Babies Dressy for Best Doll, and Bronze for Cry Babies Magic Tears Dress Me Up for Best Stocking Filler.

IMC Toys announces an exciting new collaboration with Nickelodeon.

The growing brand Cry Babies that continues accumulating successes worldwide, has launched the first version of its app for kids worldwide. The Cry Babies app presents to the little ones the world the Cry Babies Magic Tears live in, in a more interactive and colourful version.

Content and toy producers IMC Toys S.A. introduce Cry Babies Magic Tears Season 3, to be released on March 14th. The company will publish the first episode on their Kitoons YouTube channels in the Italian, German and Spanish markets simultaneously.

Olympia Toy Fair has been the opportunity for IMC to showcase their new range to the industry and share its plans for new product launches amongst retailers, media and influencers.