IMC Toys bolster UK team with the appointment of Sue Barratt



IMC Toys is glad to welcome Sue Barratt as the new Country Manager for the UK market. With this incorporation, IMC Toys strengthens its UK team to gear up for multiple product launches in the upcoming months.


York, September 19th. Barratt joins the IMC team with more than 30 years of toy industry experience. Having previously worked at major companies Lego & Tyco Toys, she was instrumental in the success of Mega Brands in the UK in her 10 years as general Manager. She then spent several years as Country Manager for Meccano Toys and was most recently at Melissa & Doug developing their UK business.


 “I am very excited to be joining IMC Toys at such a pivotal point for the company and really look forward to driving the business with the new innovations coming over the next few years” said Sue Barratt.


With several new brands and products set to launch in fall 2019, Q3 and Q4 will be an imperative time for the group. The launches will be supported heavily by a 360 marketing campaign inclusive of key influencer partnerships, an extensive PR and digital strategy, a revamped social campaign, original animated web series streaming on YouTube and Prime Video, and significant TV advertising.