Terrassa, 27th of January. Cry Babies Magic Tears has been recognized as the Licensed Brand most highlighted of 2019 for the 17th edition at the 2019 LICENCIAS Actualidad Awards. These awards recognize the companies and properties that had a better performance in the market throughout 2019, according to the ratings of the professionals of the licensing sector.
In this edition, the brand Cry Babies Magic Tears has disputed the prize with brands as Distroller, L.O.L. SURPRISE!, MTV, Pantone, PUCCA o Super Zings. Cristina Camprubí, Licensing & ODM Director, highlights the good results that the brand has obtained in a limited time and says the award recognizes the hard work and the challenges overcome during this past year.
Camprubí also says that this award encourages the company to continue betting on the brand and to work, just as hard, for the new properties that IMC Toys is betting on.
Thanks to the assessment and voting by the professionals of the licensing business in Spain, the awards recognize the work of licensing companies, representatives, owners and also the properties most highlighted of the year. In this edition the property CRY BABIES has been awarded in the category: LICENSED BRAND.