Terrassa, 1st of September 2020. The growing brand Cry Babies that continues accumulating successes worldwide, has launched the first version of its app for kids worldwide. The Cry Babies app presents to the little ones the world the Cry Babies Magic Tears live in, in a more interactive and colourful version. The main characters Dotty, Lady and Coney with Nala, Lala and Lea, will show their houses from the inside and the little ones will be able to take care and play with them.

The app that has been created with the support of different departments at IMC Toys which has seen the light thanks to the Iboo agency, who have carried out the development of the app. Marta Mirallas, Brand Manager of Cry Babies, said “portray the magic world of Cry Babies in an app for the little ones has been a project with big challenges and with a surprising result. We are convinced that it will be a success.”

The new interactive platform of Cry Babies has been launched in order to cover the demands of users since the presence of App Store, which was one of the areas that the brand had to cover. Cry Babies has presence in stores, kiosks, YouTube, cinemas, television and social media, and it is loved among the little ones on all its formats. Its innocence and purity transcend borders and it has received awards in the toy sector, sales successes in key markets, increasing popularity among licensees and the YouTube series has has had great success for two years now.

The entire development team of the app have set to release the first version as soon as possible with entertaining content which is interactive and safe. The app can be downloaded for free and without any ads on both Android and iOS platforms.




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