The MadeForMums Toy Awards celebrate the best in children’s toys. The enormous team of child judges, their parents and industry experts tested hundreds of toys to find the best of the best for 2021.
The wins for Cry Babies, Cry Babies Magic Tears and Bloopies Fairies, recognise IMC Toys’ great brands that entertain and excite children. The toys have been rigorously tested, shortlisted as the very best and then judged on their play potential and value for money. With the winner’s badge recognised by parents and retailers as a sign of outstanding quality and play potential.
Of course, the best people to rate toys are the children who play with them, so the panel of child judges were tasked with playing with the toys and telling MadeForMums what they thought!
As one of the children testing the collectible toys said about Gold award winner Bloopies Fairies: “I liked everything. I liked the fairy lighting up. It was great fun to play with.”
There’s a huge amount of play value with Bloopies Fairies. The flower lanterns can be used as a playset and as a bedside nightlight/comforter, as the Fairies have a light-up element when they are placed on the flower. The Fairies also light-up when placed in water making them a fun bath toy too. Plus, the surprise reveal element can be repeated over and over again, as children can close and re-open the petals for added play value.
The appeal of animated content for children is huge, and the adventures of Bloopies Fairies, Cry Babies and Cry Babies Magic Tears on Kitoons are a massive hit with children. The award-winning toy ranges really brings the characters alive and into the real world, so children can play out the adventures themselves.