Fans of Cry Babies Magic Tears now have even more options to follow their favorite characters’ adventures as IMC Toys has secured a global deal with the world’s leading entertainment streaming service, Netflix.

IMC Toys scoops THREE awards at the prestigious MadeForMums Toy Awards 2021, winning Gold for Bloopies Fairies for Best Collectible Toy, Bronze for Cry Babies Dressy for Best Doll, and Bronze for Cry Babies Magic Tears Dress Me Up for Best Stocking Filler.

Olympia Toy Fair has been the opportunity for IMC to showcase their new range to the industry and share its plans for new product launches amongst retailers, media and influencers.

Olympia Toy Fair is the UK's largest dedicated toy, game and hobby trade show taking place annually at the end of January.

Toy manufacturer IMC Toys launched its brand new collectable range, Cry Babies Magic Tears at a live launch event in London, with YouTube sensation Tiana Toys AndMe.