Olympia Toy Fair has been the opportunity for IMC to showcase their new range to the industry and share its plans for new product launches amongst retailers, media and influencers.

Olympia Toy Fair is the UK's largest dedicated toy, game and hobby trade show taking place annually at the end of January.

Toy manufacturer IMC Toys launched its brand new collectable range, Cry Babies Magic Tears at a live launch event in London, with YouTube sensation Tiana Toys AndMe.