Content and toy producers IMC Toys S.A. introduce Cry Babies Magic Tears Season 3, to be released on March 14th. The company will publish the first episode on their Kitoons YouTube channels in the Italian, German and Spanish markets simultaneously.

According to NPD data, the Cry Babies collection, was the No 1 brand in 2019 across Spain, UK, France, Italy, Germany and US, in the Special Feature Nurturing Doll category.

IMC Toys does not skip one of the most important events in the toy sector and presented its novelties in a Showroom full of expectation every day of the fair.

Cry Babies Magic Tears has been recognized, by the same professionals in the sector, as the best property Licensed Brand at the 2019 LICENCIAS Actualidad Awards in Spain