Chatham, New Jersey – April 12, 2022 - Fans of Cry Babies Magic Tears now have even more options to follow their favorite characters’ adventures as IMC Toys has secured a global deal with the world’s leading entertainment streaming service, Netflix. Starting April 18, subscribers will now be able to discover the power of friendship and teamwork alongside their favorite Magic Tears characters. Full episodes of the immensely popular animated series will be available to stream in homes in 24 languages and over 190 countries where Netflix operates!
The Cry Babies Magic Tears animated series originally launched in the North American market on IMC Toys’ YouTube platform, Kitoons, in 2018, alongside the successful launch of the Cry Babies toy line at retail. This animated series then led to the brand’s first meaningful line extension with the launch of the Cry Babies Magic Tears collectible line in 2019. The new Netflix deal builds on the fantastic momentum the brand has garnered since entering the market and offers viewers 400 minutes of content that will be released between two seasons this year, the first on April 18 and second in the fall.
“IMC Toys couldn’t be prouder to be part of Netflix’s content offering. Our aim is to always provide the best possible experience for our consumers and this premiere on Netflix gives our fans even more accessibility to the content they love,” said Raquel Roca, Communication Manager IMC Toys. “Cry Babies Magic Tears is a global brand, and Netflix is the perfect platform to allow kids around the world to enjoy our amazing series and share in the positive messaging it brings to our viewers.
Cry Babies Magic Tears are cute little babies with big personalities. They live in an imaginative world where tears are magical and carry special powers that are used to overcome challenging situations. The series, which is designed for children aged three to six, uses each episode to instill positive values in an interesting and engaging way through content. Viewers will be able to enjoy the best of the best from Cry Babies Magic Tears seasons two and three.
This premiere on Netflix is the latest in a line of up deals that IMC Toys has concluded with television and streaming entities across the globe, including Nick Junior (UK), Gulli (France), Disney (Spain), Frisbee (Italy), Togo (Germany), Telekids (Holland), RTL (Croatia) and Televisa (Mexico). All of which serve the goal of bringing fans into the world of Cry Babies Magic Tears and making the brand an international powerhouse for both children’s entertainment and toys.
About IMC Toys
Since 1981, IMC Toys has developed an internationally renowned reputation for providing consumers with high-quality and attractively-designed toys at a competitive price point. IMC’s catalog includes a wide range of impressive brands such as Cry Babies Magic Tears and Cry Babies, which is the number one selling doll across the European and US total markets.