Chatham, New Jersey (April 26, 2021) - Children suffering from medical hair loss are being given the gift of hair and play thanks to a new partnership between IMC Toys’ newest collectible brand launch, VIP Pets, and Hair We Share. Together, they are working on a series of donations that will provide hairpieces to children in need, restoring a sense of normalcy to the children’s lives.
To mark the start of the partnership, a donation of 15 hairpieces is being made through the Hats By Joe program to children at New York Presbyterian Komansky Children's Hospital.The program provides baseball hats with hair attached at the backs and sides as quick, easy and comfortable aid in restoring confidence and improving the lives of children suffering from medical hair loss. The pieces will be delivered in special care packages courtesy of VIP Pets - the fashionable pets by IMC Toys. Included in the care package is the new VIP Pets Glitter Twist series.
VIP Pets and Hair We Share will continue the partnership throughout 2021, donating wigs and custom care packages in order to further the goal of making a positive difference in the lives of those suffering from hair loss due to medical conditions.
“Hair We Share does such important work in helping children suffering from medical hair loss and it’s an honor to be working with them to further their mission,” says Crystal Ganir, Director of Marketing, IMC Toys. “Hair can be a significant part of a child’s identity and in creating this special care package the children are not only receiving an invaluable hairpiece to help them feel better about their situation, but they’re also given a creative outlet to express themselves through the nurturing hair play that VIP Pets Glitter Twist provides.”
“We couldn’t imagine a better partnership fit than with VIP Pets,” says Dean Riskin, Co-Founder, Hair We Share. “We are grateful for their support and know that in working together we’ll be able to bring joy to kids who need it the most.”
VIP Pets Glitter Twist are the fashionable pets with glitter woven into 12 inches of colorful, long luscious hair. Each VIP Pets Glitter Twist comes in 1 of 6 new sparkly blind packs that includes nine surprise accessories for endless styling possibilities.
About IMC Toys
Since 1981, IMC Toys has developed an internationally renowned reputation for providing consumers with high-quality and attractively-designed toys at a competitive price point. IMC’s catalogue includes a wide range of impressive brands such as Cry Babies Magic Tears and Cry Babies, which is the number one selling doll across the European and US total markets. In Fall 2020 IMC added an entirely new brand to its lineup with the launch of VIP Pets. After a very successful introduction to the market, VIP Pets is posed for even greater growth with expanded consumer offerings.
IMC Toy brands are supported by the company’s very own YouTube content channel, Kitoons. Offered in 20+ different languages, Kitoons has gained popularity with a collective 3.4+ billion views, 5.68+ million subscribers and 310M+ watchtime hours. Each colorful episode features favorite characters from Cry Babies Magic Tears, Bloopies and the popular VIP Pets as they go on adventures, learning about friendship and teamwork along the way.
About Hair We Share
Hair We Share is a not-for-profit corporation that strives to ease the financial burden of purchasing a comfortable, natural-looking custom wig for those who suffer medical hair loss due to chemotherapy, alopecia, brain surgery and other causes.
The Hair We Share mission is to help maintain confidence, dignity, and self-esteem to those affected by medical hair loss.
Media contact: ChizComm Ltd. | www.chizcomm.com on behalf of IMC Toys. Cassandra Ward | [email protected]
