bloopies portada

Since the range launched in August, strong sales rapidly propelled the range to become number one in NPD's Bath Toy category in the UK*. Sales have exceeded expectations and IMC had to treble production in order to meet the demand.

IMC Toys lands with the Bloopies in the rest of Europe this Spring/Summer 2018.

They squirt water out of their mouth and snorkel when you press their belly. The Bloopies can even blow bubbles when you play with them in your bubble bath! There are 6 different characters to collect, each with their own unique swimsuit, diving fins and snorkel. Bath time is fun with the Bloopies!


Manuele Potente, CMO at IMC Toys, stated: “the company strongly believes in the success of this unique line in its category. Sales data in Spain, Italy predicts real success.”

TV and digital campaigns will support the range as of April in the rest of the countries. Additionally, offline initiatives will be held in order to increase brand awareness.

To secure the involvement of IMC Toys with this line, they are ready for the novelties launch under this brand to amplify the company’s portfolio in 2019.


*NPD Data August-November 2018