Toy manufacturer IMC Toys launched its brand new collectable range, Cry Babies Magic Tears at a live launch event in London, with YouTube sensation Tiana Toys AndMe.

IMC Toys has been awarded Gold for two of its rapidly growing special feature nurturing doll collections - Cry Babies and Bloopies, at the prestigious MadeForMums Toy Awards 2018.

Since the range launched in August, strong sales rapidly propelled the range to become number one in NPD's Bath

Following the great success of the CRY BABIES brand, with over 1.5 M dolls sold worldwide

The Nuremberg International Toy Fair is the world’s leading trade fair in the toys, games, hobbies and leisure market.